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ONLINE ONLY: Peter Michelides - Globalisation and the demise of a tobacco tycoon

 

Date: Thursday 31 August 2023 @ 7pm Melbourne | 12pm Athens | 5am New York
Location: Online Only - YouTube or Facebook
Presenter: Dr John Yiannakis

Language of Presentation: English
Entry: FREE

 
 

Synopsis

 

Peter Michelides, having arrived in Western Australia in 1904, helped to pioneer the state’s tobacco industry. Joined by his younger brother Michael, they were soon selling handmade cigarettes from Perth street corners.

From these humble beginnings Michelides established a large vertically integrated tobacco enterprise, which would become the third largest tobacco company in Australia. At the same time, he was a very influential member of the local Greek community, becoming the longest serving president of the Hellenic Community of WA.

However, as trade restrictions were lifted during the 1950s multinational corporations impacted on his business, bringing it and the WA tobacco industry to an end. Was this inevitable? Does this example serve as a precursor to what has happened to many Australian companies over the last 40 years?

 
 
 
 
 
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