Open Seminar: Greek Tourism Today: Challenges and Prospects

Location: Greek Centre, Mezzanine, 168 Lonsdale Street, Melbourne
Date: THURSDAY 15/6/2017 @ 7:00pm
Presenter: Prof. Marianna Sigala
Entry: FREE

Synopsis

Tourism is a highly dynamic industry and change is the only constant variable.

Intensified global competition, unpredictable crises, changing consumer demands and profiles, innovative tourism products and emerging new destinations are only some of the challenges currently faced by tourism destinations.

Greece as a destination is not excluded from these global trends. The presentation starts by discussing tourism as a phenomenon and investigating its evolution as an important activity satisfying human needs. The discussion aims to unravel the type of tourism experiences currently sought by contemporary tourists as well as the resources and the capabilities that tourism destinations need to develop for developing competitive tourism offerings, building a compelling destination image and satisfying the modern tourists.

These arguments are then used for benchmarking and investigating the readiness of Greece to exploit its natural, cultural and human resources for developing sustainable tourism and regional development.

Examples of best and bad practices of various forms of tourism (e.g. wine, gastronomy and nature-based tourism) in Greece will be shown for discussing the challenges and the opportunities faced by Greek tourism firms, organisations and destinations.

Sponsors

We thank the following donors: Ithacan Philanthropic Society.

During the course of the year considerable expenses are incurred in staging the seminars. In order to mitigate these costs individuals or organisations are invited to donate against a lecture of their choice. 

You too can donate for one or more seminars and (optionally) let your name or brand be known as a patron of culture to our members, visitors and followers, as well as the broader artistic and cultural community of Melbourne. Please email: info@greekcommunity.com.au or call 03 9662 2722.

We also thank the following corporate sponsors: